Dublin launch new AIG jersey

Dublin GAA have today unveiled their new jersey, which will be worn by their football, hurling, camogie and Ladies' football teams next season.

Dublin are now sponsored by AIG Ireland, and this is the first time in Dublin's history that players in all their codes will be wearing the same jersey.

The new strip was officially launched on Tuesday at an event in Dublin which was attended by Dublin GAA stars Bernard Brogan (football), Danny Sutcliffe (hurling), Sinéad Goldrick (Ladies' football) and Louise O'Hara (camogie).

Dublin GAA County Board Chairman Andy Kettle said: "This sponsorship deal is a massive boost to Dublin GAA and all its clubs and members. The last few years have been very positive for Dublin GAA on and off the field but success cannot be achieved without the support of key partners and we are delighted to have AIG on board as we look to promote Gaelic Games.

"At a time when the business environment is challenging, sponsorship revenue is essential in helping with the development of the GAA in Dublin and increasing participation.

"AIG is a blue chip organisation with a proven track record in sponsorship and they are going to be an exceptional partner. We are confident that Dublin fans will be proud to wear our latest jersey and great credit must go to the team in O'Neills who have worked hard over the last few weeks, in consultation with the players and managers, to deliver this jersey here today."

AIG Ireland General Manager Declan O'Rourke said: "AIG is thrilled to be partnering with Dublin GAA, one of the country's most successful GAA counties. Both the Dubs and AIG share core values of teamwork, tenacity and performance.

"As sponsors of golf, tennis and now Dublin GAA, AIG in Ireland has a proud history of supporting grassroots, participation sport, with all the social, personal and health benefits that sport brings to communities around the country.

"As a sponsor, we are committed to assisting Dublin GAA to promote these fantastic games and help support games development and future success in the county.

"This sponsorship is a clear statement of AIG's commitment to the Irish market and our intent to raise our profile and awareness of our products. It is with great pride that we unveil the new Dublin jersey with the AIG logo which will be worn by the entire Dublin GAA family."

The new jersey is manufactured by O'Neill's and will be available to purchase nationwide and online from this Friday.