Saturday, January 29th will see the four football provincial champions go head-to-head in two of #TheToughest battles of the year - the AIB GAA Football All-Ireland Senior Club Championship semi-finals. St. Finbarr’s (Cork) will take on Kilcoo (Down) in the first semi-final at MW Hire O’Moore Park, Portlaoise at 3pm, before Pádraig Pearses (Roscommon) meet Kilmacud Crokes (Dublin) in Kingspan Breffni Park at 5pm. These players have shown dedication, commitment and perseverance to reach this stage of the competition, and to celebrate this, AIB has released its latest TV advert in advance of this weekend’s AIB GAA Football All-Ireland Senior Club Championship semi-finals. You can view the new ad here: Tough Can't Quit #TheToughest - YouTube

The new TV advert, which forms part of a full 360 brand campaign for AIB, celebrates #TheToughest players in Gaelic Games who, despite adversity, won’t quit, and who persevere because it’s who they are. For them, it’s about their club and community - and that means never giving up and never giving in because Tough Can’t Quit. The club is in their blood, it’s part of who they are, and they dedicate their time year in year out, representing their club with pride. This highlights exactly what it means to be part of the Club Championships and why #TheToughest players in Gaelic Games can’t quit.

The ad has been released ahead of this weekend’s AIB GAA Football All-Ireland Senior Club Championship semi-finals, where Kilcoo will be hoping for a repeat of their 2019/2020 campaign that saw them reach the All-Ireland final. St. Finbarr’s, meanwhile, overcame Austin Stacks of Kerry and will be determined to build on this year’s county and provincial success to claim a place in the final.

The other semi-final sees Pádraig Pearses of Roscommon looking to upset the odds against Dublin champions, Kilmacud Crokes. Veteran Pearses’ manager, Pat Flanagan, has led his side to the promised land already this season with a maiden Connacht title, while Kilmacud Crokes made light work of their opposition on their march to provincial success to get their hands on their fifth Leinster crown.

Speaking ahead of this weekend’s semi-finals, AIB’s director of Corporate Affairs, Strategy and Sustainability, Mary Whitelaw said: “We at AIB hugely value our long-standing association with the AIB GAA All-Ireland Club Championships. In advance of these much-anticipated games, we are delighted to release our new TV ad which highlights and celebrates the commitment of club players to Gaelic Games. The TV ad, and supporting 360 marketing campaign, seeks to showcase not only those who feature in the AIB GAA and Camogie Club Championship Finals, but the thousands of players who continue to train and line out for their club year after year. The further development of Gaelic Games and the contribution clubs make to community life around the country is dependent on the involvement of these players. We are looking forward to two brilliant games this Saturday, and we wish all four clubs the very best of luck.”

Uachtarán Chumann Lúthchleas Gael, Larry McCarthy commented: “It has been thrilling to see the AIB GAA Club Championships return this year. There has been some brilliant games and this weekend’s AIB GAA Football All-Ireland Senior Club Championship Semi-Finals look set to provide another day of great excitement, passion, and outstanding football. All of us at the GAA congratulate the four clubs on the skill, tenacity, and teamwork they have displayed in reaching the last four. The on-field success is underpinned by a huge amount of work by players, coaches, and volunteers in each of these great clubs. The important role the GAA club plays in communities across Ireland is something to be celebrated. We are delighted that AIB has depicted this in their latest TV ad in support of their Gaelic Games sponsorships and we are very grateful for their continued support of this special competition.”

TG4 will broadcast both games of the 2021/22 AIB GAA Football All-Ireland Senior Club Championship semi-finals live from MW Hire O’Moore Park, Portlaoise and Kingspan Breffni Park this Saturday, January 29th, with live coverage of Kilcoo versus St. Finbar’s starting at 2.45pm, followed by coverage of Pádraig Pearses and Kilmacud Crokes in the second decider. Tickets for both games are available online now via https://www.gaa.ie/tickets/.

For updates, exclusive content and behind the scenes action from the AIB GAA and Camogie Club Championships, follow AIB GAA on Twitter (@AIB_GAA), Instagram (@aib_gaa), and Facebook (@AIBGAA).