NBI and GAA+ partner to reward broadband customers with streamed championship games

National Broadband Ireland (NBI), the company delivering the new future-proofed, high-speed Fibre-to-the-Home network under the National Broadband Plan (NBP) on behalf of the Government, has announced an exciting new partnership with GAA+, the GAA’s live and on-demand streaming platform.

GAA+ is offering a schedule of c.40 exclusive games for the Championship 2026 season and those new customers ordering a broadband service on the NBI network before 31st March can receive an annual subscription pass valued at €95.

By combining next‑generation broadband infrastructure with modern sports broadcasting, the reward highlights how digital connectivity can bring local sporting moments to audiences right across rural Ireland and the GAA heartland.

Jarlath Burns, GAA President, expressed his excitement at the launch of this partnership: “The GAA is rooted in every community in Ireland, regardless of its urban or rural setting. Making GAA+ as accessible and enjoyable as possible remains a consistent aim and this new partnership with National Broadband Ireland clearly speaks to that ambition.

“Our platform will once again provide a comprehensive live and exclusive broadcast schedule to supporters across web, connected TVs and apps throughout the Championship from Saturday, April 11th. Working closely with National Broadband Ireland will ensure thousands of our members can avail of enhanced connectivity in their area and look forward to coverage from Provincial Championship and All-Ireland series stages on any connected device in the comfort of their own home.”

The partnership forms part of NBI’s wider efforts to enhance end user experience and highlight the everyday benefits that high‑speed broadband can bring to households and communities.

Speaking on the announcement T.J. Malone, Chief Executive Officer, National Broadband Ireland: “We are very proud to announce our partnership with GAA+ considering that both organisations have such a strong focus on community. NBI’s rollout of high‑speed broadband infrastructure into rural areas is creating new opportunities for families, clubs and supporters to stay connected - whether that is working, learning or watching their county team compete.

“We see our partnership with GAA+ as a great way to support broadband take-up by giving new customers that order before the end of March, access to 40 exclusive streamed games.” Mr. Malone concluded: “We also believe watching the GAA+ games over the NBI network will enhance the streaming experience.”

More than 451,000 premises across Ireland can now order fibre broadband on the NBI network, with over 165,000 already having done so.