Clean Cut Meals announced as Official GAA/GPA Ready Meals Partner

Clean Cut Meals and the Gaelic Players Association (GPA) and the GAA have today announced a three year partnership as new research reveals that over half of Irish adults struggle daily with meal planning, while 95% eat the same lunch multiple times each week. The findings also show that the challenge extends to elite sport, with 74% of intercounty players citing lack of time as the biggest barrier to eating well.

Founded in Galway, Clean Cut Meals becomes the Official GAA/GPA Ready Meals Partner and will continue to support busy lifestyle across Ireland with its convenient, high-quality, nutritious ready-to-heat meals available in SuperValu and Centra stores nationwide.

Key research findings show:

• 74% of intercounty players say lack of time is the biggest barrier to eating well
• 57% of adults struggle to decide what to eat for lunch daily or most days
• Over 80% of intercounty players eat ready to heat meals as part of their diet
• One in three adults decide on lunch on the spot with no planning

The findings highlight that while both athletes and the public recognise the importance of eating well, time constraints are making it increasingly difficult to follow through. As a result, many players are turning to convenient options and demanding high standards in terms of nutrition and ingredient quality.

Clean Cut Meals offer chef-prepared, high-protein meals made with natural ingredients providing a trusted and convenient solution without compromising on taste or nutritional value.

Commenting on the partnership Clean Cut Meals co-founder Micheál Dyer said:
“We’re delighted to come on board with the GAA/GPA as the Official Ready Meals Partner. We’re extremely proud to be a Guaranteed Irish company and of our connection to Gaelic Games.

What this research shows is that many people are under real time pressure when it comes to food. Even when you know what you should be eating, it’s not always easy to put that into practice.

At Clean Cut Meals, we focus on providing tasty meals that are nutritionally balanced, high in protein and made with quality ingredients. Crucially, they’re designed for busy lives, giving people confidence in what they’re eating, without adding complexity to their day.”

GPA CEO Tom Parsons said:

“The Gaelic Players Association are delighted to welcome Clean Cut Meals to the table as a supporter on inter-county players. While their financial backing will directly impact the welfare and development of GPA members, Clean Cut Meals expertise will also help us grow a very meaningful partnership given nutrition is a central element of elite sporting performance.”

Peter McKenna, GAA Commercial Director said:

“Clean Cut Meals is an exciting Irish success story and we are very pleased to welcome them as an Official GAA/GPA partner. Their focus on quality, convenience and nutrition aligns strongly with the values and needs of our players and members.”