Three of Gaelic Games’ most stylish hurlers, both on and off the pitch, today launched Littlewoods Ireland’s #StyleOfPlay campaign for the 2018 All-Ireland Senior Hurling Championship.  Style ambassador Austin Gleeson, two-time All Star Anthony Nash and four-time All-Ireland champion Kieran Joyce were in Dublin to announce details of Littlewoods Ireland’s ‘Style My Wall’ competition which has a grand prize valued at €10,000.

This summer, throughout the Provincial Championships, the fashion, sportswear, electrical and homeware online retailer will be giving its fans, followers and customers the opportunity to win €5,000 in cash for their club and to have their club’s hurling wall ‘styled’ by Littlewoods Ireland. Working in collaboration with a top-class artist and the style team in Littlewoods Ireland, the winning club will help to design a bespoke mural for their wall celebrating all that is special and unique about their club.

The competition will launch across Littlewoods Ireland’s social channels on Thursday the 17th of May and will run for six weeks. Each week fans will be asked to vote for the most stylish hurler to be in with a chance to win tickets, Littlewoods Ireland goodies, and to go into the draw for the grand prize. The overall winner will be announced on Wednesday the 27th of June.

For more information follow Littlewoods Ireland on Facebook, @LittlewoodsIRL on Twitter, Instagram and Snapchat, and blog.littlewoodsireland.ie.

Speaking at the announcement, Geoff Scully, Managing Director of Littlewoods Ireland said: “This is our second year in partnership with the GAA and the All-Ireland Senior Hurling Championship and we wanted to continue to celebrate the sport and reward fans for their passion and support. We have lots of surprises planned for throughout the season but our ‘Style My Wall’ initiative was a natural link to bring #StyleOfPlay off the pitch and into one lucky club.

He went on to say that “Whether you play for your county, your club, or have just started to puc around, hurlers of all levels spend hours staring at a hurling wall perfecting their skills. We in Littlewoods Ireland wanted to create something beautiful and inspirational for one lucky GAA club that would celebrate their club and everything that makes it unique.”

The #StyleOfPlay will continue throughout the Championship season bringing together the world of sport and fashion while showcasing the style and skills of the players representing their counties this summer.

John Horan, Úachtarán CLG said: ‘We have already had a superb start to the championship season and it’s impossible not to be excited by the prospect of so many attractive games in the weeks and months ahead. We look forward to working with Littlewoods Ireland for a second year bringing the game to an even wider audience through some of the highest profile names in the game. Their plans reflect the creativity they bring to our partnership and I would encourage clubs and supporters to embrace their campaign as the action intensifies.’

Littlewoods Ireland will be running competitions throughout the All-Ireland Senior Hurling Championship across its social channels, including ticket giveaways and money can’t buy experiences for fans.

2018 marks the second year as a sponsor of the All-Ireland Senior Hurling Championship for Ireland’s leading online department store, following the announcement of their three-year partnership with the GAA in December 2016. As part of their overall agreement, Littlewoods Ireland has partnered as title sponsor of the National Camogie League and the GAA Go Games provincial days.

The Go Games, which aims to encourage grassroots participation in GAA games, saw over 6,000 children take part in mini versions of hurling and football matches over eight days in Croke Park. Following on from the success of these partnerships, the addition of the Hurling Championship will see Littlewoods Ireland becoming more engrained in GAA from grassroots level right up to the senior squads.