Kellogg celebrates 1 millionth child as the Kellogg’s GAA Cúl Camps begin
As the first footballs are kicked and sliotars are pucked in this year’s Kellogg’s GAA Cúl Camps, Kellogg and the GAA are delighted to welcome the 1 millionth participant to Cúl Camps since the beginning of the Kellogg sponsorship in 2012. Kellogg, now in its ninth year sponsoring the Kellogg’s GAA Cúl Camps, has seen an increase in participation levels of an incredible 92% since the 2012 camps. This year’s participation levels are understandably down due to limited availability, however, over 67,000 participants nationwide will get to experience the thrills of a Kellogg’s GAA Cúl camp, an incredible level of registrations which looked uncertain only months ago.
Siún Brophy from St. Brendan’s GAA Club, Dublin was the lucky 1 millionth child to register for Kellogg’s GAA Cúl Camps. She was welcomed to the very first day of camps by Dublin’s Ciarán Kilkenny and Sinéad Goldrick. Siún has attended two Kellogg’s GAA Cúl Camps in the past and couldn’t believe her luck at being the 1 millionth registered participant and was delighted to take home a selection of GAA and Kellogg gifts.
It is also a landmark year for St. Brendan’s GAA Club as the club is celebrating its Centenary year. Originally set up as the club linked to St. Brendan’s hospital, for staff, it was an adult only club until 5 years ago when they started a juvenile section and this year sees the club hosting its very first Kellogg’s GAA Cúl Camp.
The camps provide the perfect opportunity for children aged 6-13 to be physically active for the week while having fun with their friends. Over the course of the last 9 years, it has been revealed there has been an estimated 1.2 billion activity hours accumulated by participants of the camps, based on a daily average of 240 minutes of physical activity. This figure bodes well for participants when looking at the WHO recommendations* ofat least 60 minutes of moderate- to vigorous-intensity physical activity daily for children and youth aged 5–17.
From today [Monday, July 20th], the Kellogg's GAA Cúl Camps will take place around the country and continue into August. There are still some places remaining on selected camps. For those who cannot make a camp, the beloved Cúl Camps gear is available to buy directly online. Check out gaa.ie/kelloggsculcamps for more information.
Ruth Hughes, Head of Kellogg's in Ireland said: “Today is a very significant day for various reasons. Firstly, we are thrilled to see the beginning of the 2020 Kellogg’s GAA Cúl Camps, following an uncertain period earlier this summer. It is also a great day for hundreds of children who are partaking in the camps, getting the chance to meet up with their friends and enjoy themselves in a healthy outdoor environment. We are also extremely proud to welcome the 1 millionth child through the GAA Cúl Camps since Kellogg partnered with the GAA this Summer. This is an incredible landmark for us as a brand and it has been incredible to see the participation levels soar since Kellogg’s became sponsor. We are delighted to have been part of that journey and see how the Cúl Camps have become such a pivotal part in the Summers of Irish children”.
GAA Cúl Camps co-ordinator Charlie Harrison added: “Today marks the start of the Kellogg’s GAA Cúl Camps. Trojan work has been put in by a lot of people to make this happen and we’re delighted to see the first stage of camps get underway. This year we look forward to welcoming over 67,000 participants from across the country to the Cúl Camps. It’s wonderful to see so many children running around enjoying themselves this morning, something which we had probably taken for granted in previous years.”
For more information on the Kellogg’s GAA Cúl Camps visit gaa.ie/kelloggsculcamps.