Ganzee awarded license to produce off-pitch Gaelic Games lifestyle clothing
Ganzee announced today, 22nd October, that the GAA has awarded a license to produce an off-pitch Lifestyle clothing range and wall graphics collection. Ganzee.ie, is a new brand created by a Dublin based company The Marketing Hub. The license will allow Ganzee.ie to produce a wide range of off-pitch clothing items aimed at GAA fans across Ireland and beyond. GAA stars Padraic Maher (Hurling), Damien Comer (Football), Orla Finn (Ladies Football) and Katie Power (Camogie) were on hand to launch ganzee.ie and the new partnership with the GAA.
The Marketing Hub is a Dublin based company set up by Art and Timmy McGann who have specialised in marketing logistics and promotional activity since 1995. The company core activity is assisting major brands, both Irish and international, in devising and implementing marketing campaigns. In many campaigns this includes short-run print of stands and wall graphics and the provision of branded clothing such as hoodies, T- Shirts, caps, and other items and it was The Marketing Hub's expertise in this area that led them to explore the market for fanwear and sports related wall graphics. Paul Moloney, a former sports marketing expert with the Adidas brand in Ireland, has been associated with Ganzee from the inception and is one of the team working on their on-line fanwear business at www.ganzee.ie.
Speaking of their new venture Timmy McGann described the background to the business: “We are delighted to be working with the GAA on such a high profile project. He said that fanwear was now a major part of the overall sporting apparel business particularly in a number of territories." Observing global trends, we saw that major sporting franchises and organisations have moved from simply replica shirts to creating a range of more fashionable clothing that also allows fans to express their support for their beloved teams. Sport is also becoming a core family pursuit and therefore we are targeting the Ganzee lifestyle range at men, women and kids. There are already tens of thousands of garments featured on the site, we will continue to expand the range adding new colours, designs and clothes on a weekly basis."
He also acknowledged that there is still a major market for replica shirts and other branded teamwear: "The Ganzee range does not compete with the replica shirt and branded team wear. It sits beside this, much larger market segment and gives the sports fan more choice, allowing an individual to demonstrate their passion while accommodating their own taste in clothing and design."
Speaking on behalf of the GAA, Peter McKenna, the Association’s Commercial Director welcomed Ganzee to the Official GAA License Programme and said of the range: “We see this as expanding an attractive offering to GAA fans across the country. I look forward to a time when we can welcome our fans back to games wearing their county colours in a new way.”