As one of the most enduring supporters of the GAA and its competitions , Guinness broke new ground when becoming title sponsor of the Senior Hurling Championship in 1995, and since then has invested significantly in supporting the continued progress of the GAA. Marketing campaigns including the legendary ‘Not Men But Giants’ activity saw Guinness support the GAA in promoting a new era of growing interest in Hurling in Ireland. In 2013, Guinness committed to a new Proud Partner agreement with the organization, including exclusive pouring rights in all bars at Croke Park Stadium.
Guinness is proud to play its part in helping to provide a unique and authentic experience and is committed to informing consumers with the information they need to enjoy Guinness responsibly. Visit www.drinkaware.ie for the facts.